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Seize the Season: Opportunities in Holiday Homebuying

Key Takeaways:

  • Reduced Competition: The holiday season sees fewer active buyers, giving you a distinct advantage in terms of choice and negotiation power.
  • Motivated Sellers: People listing their homes during the holidays are often keen to close quickly, offering you leverage for better deals and terms.
  • Seasonal Goodwill: The holiday spirit often leads to smoother negotiations and a more enjoyable home-buying experience, benefiting both buyers and sellers.

The holiday season is just a few weeks away, and while your thoughts may be on gifts and gatherings, don’t overlook the prime homebuying opportunities that this season offers. Here’s a sneak peek into why buying a home during the holidays could be the smartest move you make all year.

people touring home during the holidays

Limited Competition

Pro: During the holiday season, many prospective buyers are busy with celebrations and travel, giving you less competition and a greater selection of homes.

Opportunity: With fewer buyers on the hunt, you have a better chance to negotiate favorable terms, prices, and even added perks like included upgrades or closing cost assistance.

man moving homes during the holidays

Sellers Eager to Close

Pro: Homeowners who list during the holiday season typically have a compelling reason to sell quickly, be it for tax advantages or an upcoming move.

Opportunity: A seemingly fast-paced timeline actually benefits you. Motivated sellers are more willing to negotiate terms and prices, making for a win-win scenario.

woman on laptop with home decorated for the holidays

What About Mortgage Rates?

Pro: Many financial institutions typically offer special mortgage rates leading up to the holidays to stimulate what’s generally considered a slower business period.

Opportunity: Though you might fear delays due to the holidays, the reality is that fewer loan applications usually result in quicker approvals and a smoother transaction.

happy family during thanksgiving

Seasonal Goodwill

Pro: The holiday season tends to bring out the spirit of goodwill and generosity, which can positively influence real estate transactions.

Opportunity: This festive atmosphere often leads to smoother negotiations, a quicker process, and a more enjoyable experience for everyone involved.

family giving hanukkah gift

Unwrap the Gift of Homeownership This Holiday Season

The holidays will be here before you know it, and with them comes a unique set of circumstances that make this season an ideal time for homebuying. From the reduced competition to the availability of motivated sellers and mortgage rates, the stage is set for you to make a highly advantageous move.

Ready to seize the opportunity? Contact us today to learn more about how you can capitalize on the unique benefits of buying a home during the upcoming holiday season, or to commence your home search.

Don’t let the holiday bustle distract you from this golden opportunity. Start your new year in a new home—it’s the gift that keeps on giving.

About Les Sulgrove

Les is an Iowa native born in Des Moines and raised in the southwest Iowa town of Bridgewater. He has been a resident of Des Moines since 1982 and has been married to his wife Linda for over 35 years. Together they have 3 grown children, 7 grandchildren and make their home on Des Moines south side. He has been a licensed REALTOR® since 1990 and is Vice President at VIA Group, REALTORS®. Les is the 2011 Past President of the Des Moines Area Association of REALTORS® (DMAAR) and received the award of Salesperson of the Year by DMAAR in 2007 for his involvement and service to the Association. Additionally, he is active at the Iowa Association of REALTORS® and serves on local, state and national committees. He also owns and operates the national technology networking group CyberProfessionals. This group of real estate professionals meets twice annually across the United States to learn from each other and share new marketing ideas with heavy emphasis on current and future technologies and their use in the real estate business. Les’ hobbies include golf, photography and sarcastic humor. He and Linda spend many Saturday mornings from Spring to Fall at the Des Moines Downtown Farmers Market. He enjoys spoiling his grandchildren at every opportunity.

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