Millennium Low? REALLY?

Today in the Business Record Daily, a publication that I subscribe to for local business news, published the following headline: 2010 announced job cuts heading for millennium low

It doesn’t matter what the story is, whether is it news worthy or not, when you start out with a headline like this, they can’t help but lose credibility. 

Let’s apply the same headline to Mortgage Interest Rates… 2010 Mortgage Rates At Millennium low.  Seriously?  While the statement is “technically true” what the headline is really saying is that Mortgage Interest Rates are the lowest since the year 2000.  A decade hardly makes a millennium.

Come on Business Record, you can do better than this!

About Les Sulgrove

Les is an Iowa native born in Des Moines and raised in the southwest Iowa town of Bridgewater. He has been a resident of Des Moines since 1982 and has been married to his wife Linda for over 35 years. Together they have 3 grown children, 7 grandchildren and make their home on Des Moines south side. He has been a licensed REALTOR® since 1990 and is Vice President at VIA Group, REALTORS®. Les is the 2011 Past President of the Des Moines Area Association of REALTORS® (DMAAR) and received the award of Salesperson of the Year by DMAAR in 2007 for his involvement and service to the Association. Additionally, he is active at the Iowa Association of REALTORS® and serves on local, state and national committees. He also owns and operates the national technology networking group CyberProfessionals. This group of real estate professionals meets twice annually across the United States to learn from each other and share new marketing ideas with heavy emphasis on current and future technologies and their use in the real estate business. Les’ hobbies include golf, photography and sarcastic humor. He and Linda spend many Saturday mornings from Spring to Fall at the Des Moines Downtown Farmers Market. He enjoys spoiling his grandchildren at every opportunity.

Market Statistics

Leave a Reply

Your email address will not be published. Required fields are marked *