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How To Refresh Your Listing On The Internet

Spring is knocking on our door and this coming weekend, we will be springing our clocks forward!  It’s a good time to start some spring cleaning of your listings.

One of the easiest things you can do to update your listing is to change the public remarks.  Did you know that your public remarks are indexed by internet search engines?  Try this simple experiment.  Log into the MLS and pull up one of your listings.  Read through the public remarks and pick out some key words.  For example: Des Moines 2 bath ranch located in quiet SW neighborhood.  Enter this phrase into Google or Bing and see what listing appears.  Odds are that 4211 SW 12th Street will be the first result in the search engines.


If your home doesn’t have any descriptive comments in the remarks, it may be time to update the Public Remarks.  Be sure to use phrases that describe the property or neighborhood.  You never know where your next buyer is going to come from!

While you are at it, how about updating your exterior photo of the home!  Especially if the last exterior picture is from one of our heavy snow days!  There’s a saying that even a broken watch is right two times a day…. If your home has three feet of snow in the front yard, your potential buyer will subliminally believe that this home has been on the market all winter.


What other ideas do you have to spring clean your listing?

About Les Sulgrove

Les is an Iowa native born in Des Moines and raised in the southwest Iowa town of Bridgewater. He has been a resident of Des Moines since 1982 and has been married to his wife Linda for over 35 years. Together they have 3 grown children, 7 grandchildren and make their home on Des Moines south side. He has been a licensed REALTOR® since 1990 and is Vice President at VIA Group, REALTORS®. Les is the 2011 Past President of the Des Moines Area Association of REALTORS® (DMAAR) and received the award of Salesperson of the Year by DMAAR in 2007 for his involvement and service to the Association. Additionally, he is active at the Iowa Association of REALTORS® and serves on local, state and national committees. He also owns and operates the national technology networking group CyberProfessionals. This group of real estate professionals meets twice annually across the United States to learn from each other and share new marketing ideas with heavy emphasis on current and future technologies and their use in the real estate business. Les’ hobbies include golf, photography and sarcastic humor. He and Linda spend many Saturday mornings from Spring to Fall at the Des Moines Downtown Farmers Market. He enjoys spoiling his grandchildren at every opportunity.

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